LIVE GENIUS, applied science parent company

Jesse Is Heavyweight first launched Heavyweight Ent as a Dallas youth, shortly afterwards he founded the Heavyweight Community Association taking his business endeavors into the community building realm. He single handedly launched the Association, buying 10 vending machines as well as a small contracting outfit.

The seed for Live Genius had been planted.

A childhood friend that Jesse brought into the Association earning tens of thousands seasonally somehow found a way to take Jesse’s growing magnate status personally, grew jealous and chose to walk away from the Community Association and the subsequent vending machine and contracting businesses. A move that Jesse’s pal, the would be millionaire executive, never truly recovered from. Jesse only wanted the best for him and went above and beyond to help him become a power broker. Although the Heavyweight Community Association gave back to the state of Texas with Toy Drives, Clothing Drives and Coat Drives the association would not last. The Heavyweight Community Association had become soured by bad blood and miscommunication as a result a young minded Jesse felt forced to close the doors on the South Houston based entity, disbanding the day laborers and selling the vending machines. The HCA annual toy drives also came to a halt, a hit Texas has never truly recovered from as the mission of HCA was to make sure no child in Texas would go without a present for Christmas. A mission no group has picked up since. Shortly afterward one of Jesse’s artist’s projects made a splash earning over $500,000. This allowed Jesse Is Heavyweight to focus on more lucrative endeavors and not languish over the defunct Association. A slew of partnerships and more success followed. The jealous friend ultimately lived a simple Texas life but never reached the heights of what he could have been in business. The plans Jesse had for him were far grander than the plans he had for himself.

While touring Chicago’s south side Jesse Is Heavyweight first dreamed up the brand of the future.

After the HCA shuttered its doors forever Jesse Is Heavyweight launched Da Chicken Shack out of necessity. Originally Da Chicken Shack was Jesse Is Heavyweight’s office, recording and photography studio. Da Chicken Shack was Jesse’s one stop shop where he cheffed up projects and fed the streets. Once Jesse Is Heavyweight opened his doors, Da Chicken Shack became a co-educational boarding home. Producers, artists, businessmen, entrepreneurs, were all welcomed and given foundational knowledge to launch. The energy bubbled into a short lived talk show featuring some of the young execs utilizing Jesse’s platform at the time. Jesse Is Heavyweight became a show runner, producer, as well as director and writer and on air talent. The “Da Chicken Shack Show” ended after only 3 episodes because Jesse Is Heavyweight decided the talk show was too divisive in nature and Jesse and Heavyweight have done their best to scrub the universe of the show’s existence. Something positive did come, the show birthed a positive news media site and the educational boarding home birthed the DCS Institution and a full fledged non profit sector including the Healthy Ecology and Economy for Mankind.

This is when Jesse “Lived Genius” in real time.

Everywhere you look you see a world that’s ready to bloom yet is being held back by ruins of old that do not support a world so technologically advanced. Even in the hip hop industry they regularly use terms like “tape” and “album” when both mediums are completely antiquated. Live Genius exists to catch the world up.

Live Genius is the bridge to the future.

We implore the world to Live Genius.